Question 1

of the following are market segmentation strategies EXCEPT:

Accepted Answer

A)   build-to-order
B)   multiple products, multiple market segments
C)   one product, multiple market segments
D)   multiple products, one segment
E)   mass customizationF) A) and E)
G) A) and C)

Question 2

Which of the following is a disadvantage of employing a multiple products,multiple market segments strategy if NOT implemented well?

Accepted Answer

A)   higher sales but lower profits
B)   reduced quality and higher prices
C)   meeting customer needs but at the expense of higher prices
D)   lower prices but with higher production costs
E)   higher quality but lower pricesF) B) and E)
G) D) and E)

Question 3

process of segmenting a market and selecting specific segments as targets is the link between the various buyers' needs and

Accepted Answer

A)   industry standards.
B)   government regulations.
C)   top-level management.
D)   controllable environmental factors.
E)   the organization's marketing program.F) B) and C)
G) C) and E)

Question 4

Which marketing strategy does a firm use to sell a single product or service to multiple market segments?

Accepted Answer

A)   developing and producing another version of the product
B)   manufacturing different products that appeal to different markets
C)   developing separate promotional campaigns for each market
D)   acquiring another firm that has additional products that would appeal to multiple markets
E)   issuing stock to fund additional research and development for new productsF) D) and E)
G) A) and D)

Question 5

are the four general bases that are used to segment consumer markets?

Accepted Answer

The four general bases of segmentation a...

Question 6

80/20 rule suggests that

Accepted Answer

A)   80 percent of a firm's inventory should be readily available and 20 percent should be reserved for emergency demand.
B)   80 percent of a firm's first-time users will become brand loyal and 20 percent will use the product only once and then abandon it.
C)   80 percent of a firm's sales are obtained from 20 percent of its customers.
D)   80 percent of a firm's marketing program expenses are tax deductible and 20 percent are not.
E)   80 percent of a firm's products will be sold to ultimate consumers and 20 percent to organizational buyers.F) A) and C)
G) A) and B)

Question 7

Figure 9-5
-According to Figure 9-5 above,what percentage of nonusers could still be considered potential customers?

Accepted Answer

A)   1.5 percent
B)   8.9 percent
C)   14.1 percent
D)   15.6 percent
E)   45.4 percentF) A) and D)
G) B) and E)

Question 8

Figure 9-11
-perceptual map in Figure 9-11 above shows how various drinks are seen in the minds of adult consumers.Suppose this map describes accurately how adults see the drinks shown.As one of these adults,you are a heavy consumer of mineral water.Moreover,you are very concerned about nutrition and tend not to consume children's drinks.From this perceptual map,you conclude that mineral water is

Accepted Answer

A)   more nutritious than tea.
B)   a more adult-oriented beverage than sports drinks.
C)   more nutritious and a more adult-oriented beverage than milk shakes.
D)   a more adult-oriented beverage than nutritionally designed diet drinks.
E)   less nutritious and a more adult-oriented beverage than fruit-flavored drinks.F) A) and E)
G) B) and C)

Question 9

increased customer value achieved through performing organizational functions like marketing or manufacturing more efficiently is referred to as __________.

Accepted Answer

A)   aggregation
B)   organizational synergy
C)   segmentation
D)   amalgamation
E)   valuationF) A) and B)
G) C) and D)

Question 10

Which of the following is a basis used to segment U.S.organizational markets?

Accepted Answer

A)   geographic
B)   psychographic
C)   income
D)   needs
E)   educationF) B) and D)
G) A) and B)

Question 11

Figure 9-9
-Figure 9-9 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus.Assume a large market (shown by a "3") is three times the size of a small market (shown by a "1") .Similarly,assume a medium market (shown by a "2") is twice the size of a small market.The largest potential market segment consists of

Accepted Answer

A)   students that live in a dormitory.
B)   students that live in an apartment.
C)   students that are day commuters.
D)   students that are night commuters.
E)   faculty or staff members.F) A) and E)
G) A) and B)

Question 12

Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as

Accepted Answer

A)   behavioral segmentation.
B)   affective segmentation.
C)   socioeconomic segmentation.
D)   psychographic segmentation.
E)   psychosocial segmentation.F) A) and B)
G) A) and C)

Question 13

MyTwinn makes dolls that look like young girls.For $119,the firm will make a doll that looks just like a photograph.So,if you send in the money and a photo of your young niece,she could have a doll that is her twin! This is an example of

Accepted Answer

A)   family branding.
B)   "Tiffany" marketing.
C)   multiple products and multiple market segments.
D)   mass customization.
E)   specialty customization.F) A) and B)
G) A) and E)

Question 14

rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident.In terms of the criteria used for selecting a target segment,this market would

Accepted Answer

A)   have no expected growth.
B)   not be compatible with the company's current resources.
C)   not be worth doing since its market size is very small.
D)   not be readily accessible to the firm's marketing programs.
E)   be relatively difficult to access.F) B) and E)
G) D) and E)

Question 15

Sporting News Baseball Yearbook Covers
-Sporting News Baseball Yearbook uses 16 different covers featuring a baseball star from each of its regions in the United States.Four covers are shown above.This is an example of a(n)

Accepted Answer

A)   sporting interest-based segmentation.
B)   segmenting organizational markets.
C)   one product and multiple market segments.
D)   multiple products and multiple market segments.
E)   segments of one or mass customization.F) D) and E)
G) B) and D)

Question 16

marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Accepted Answer

A)   market segment
B)   demographic cluster
C)   organizational buyer group
D)   ultimate consumer group
E)   qualified prospect groupF) A) and B)
G) A) and D)

Question 17

Apple Market-Product Grid
-the Apple market-product grid shown above for its computer line,the "individuals" consumer segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.

Accepted Answer

A)   segmentation synergies
B)   marketing synergies
C)   product synergies
D)   80/20 rule
E)   usage ratesF) A) and B)
G) C) and E)

Question 18

Market segmentation involves aggregating prospective buyers into groups that have common needs and will

Accepted Answer

A)   pay attention to marketing messages.
B)   respond similarly to a marketing action.
C)   be responsive to marketing research.
D)   use the same payment methods.
E)   comply with the organization's core values.F) A) and C)
G) A) and D)

Question 19

greatest benefit to consumers when a firm chooses a one product,multiple market segment strategy is __________.

Accepted Answer

A)   improved service
B)   increased number of choices
C)   higher product quality and consumer value
D)   lower retail prices because of lower marketing costs
E)   lower retail prices because of lower production costsF) B) and E)
G) A) and B)

Question 20

key question to ask before using the product differentiation and market segmentation strategies is

Accepted Answer

A)   "Will our new products steal customers or sales from our older ones?"
B)   "Will the products compete head-to-head with those of a competitor?"
C)   "Can this action successfully draw customers away from competitors?"
D)   "Are there enough similarities within the market segment to warrant such high costs?"
E)   "Will this action eliminate the need for individualized advertising and promotion?"F) B) and D)
G) D) and E)

Exam 9: Market Segmentation,Targeting,and Positioning

process of segmenting a market and selecting specific segments as targets is the link between the various buyers' needs and

Correct Answer
verified

marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Correct Answer
verified

Market segmentation involves aggregating prospective buyers into groups that have common needs and will

Correct Answer
verified

Apple Market-Product Grid -the Apple market-product grid shown above for its computer line,the "individuals" consumer segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.

Correct Answer
verified

Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as

Correct Answer
verified

Which of the following is a disadvantage of employing a multiple products,multiple market segments strategy if NOT implemented well?

Correct Answer
verified

MyTwinn makes dolls that look like young girls.For $119,the firm will make a doll that looks just like a photograph.So,if you send in the money and a photo of your young niece,she could have a doll that is her twin! This is an example of

Correct Answer
verified

key question to ask before using the product differentiation and market segmentation strategies is

Correct Answer
verified

Correct Answer
verified

increased customer value achieved through performing organizational functions like marketing or manufacturing more efficiently is referred to as __________.

Correct Answer
verified

are the four general bases that are used to segment consumer markets?

Correct Answer
verified
The four general bases of segmentation a...
View Answer

greatest benefit to consumers when a firm chooses a one product,multiple market segment strategy is __________.

Correct Answer
verified

Figure 9-5 -According to Figure 9-5 above,what percentage of nonusers could still be considered potential customers?

Correct Answer
verified

Correct Answer
verified

Sporting News Baseball Yearbook Covers -Sporting News Baseball Yearbook uses 16 different covers featuring a baseball star from each of its regions in the United States.Four covers are shown above.This is an example of a(n)

Correct Answer
verified

Which of the following is a basis used to segment U.S.organizational markets?

Correct Answer
verified

Which marketing strategy does a firm use to sell a single product or service to multiple market segments?

Correct Answer
verified

rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident.In terms of the criteria used for selecting a target segment,this market would

Correct Answer
verified

80/20 rule suggests that

Correct Answer
verified

of the following are market segmentation strategies EXCEPT:

Correct Answer
verified

Exam 9: Market Segmentation,Targeting,and Positioning

process of segmenting a market and selecting specific segments as targets is the link between the various buyers' needs and

Correct AnswerverifiedShow Answer

marketing,each __________ consists of people who are relatively similar to each other in terms of their consumption behavior.

Correct AnswerverifiedShow Answer

Market segmentation involves aggregating prospective buyers into groups that have common needs and will

Correct AnswerverifiedShow Answer

Apple Market-Product Grid -the Apple market-product grid shown above for its computer line,the "individuals" consumer segment seems willing to purchase each item in Apple's product line.This allows Apple to enjoy __________.

Correct AnswerverifiedShow Answer

Segmentation based on some subjective mental or emotional attributes,aspirations,or needs of prospective customers is referred to as

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage of employing a multiple products,multiple market segments strategy if NOT implemented well?

Correct AnswerverifiedShow Answer

MyTwinn makes dolls that look like young girls.For $119,the firm will make a doll that looks just like a photograph.So,if you send in the money and a photo of your young niece,she could have a doll that is her twin! This is an example of

Correct AnswerverifiedShow Answer

key question to ask before using the product differentiation and market segmentation strategies is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

increased customer value achieved through performing organizational functions like marketing or manufacturing more efficiently is referred to as __________.

Correct AnswerverifiedShow Answer

are the four general bases that are used to segment consumer markets?

Correct AnswerverifiedThe four general bases of segmentation a...View AnswerShow Answer

greatest benefit to consumers when a firm chooses a one product,multiple market segment strategy is __________.

Correct AnswerverifiedShow Answer

Figure 9-5 -According to Figure 9-5 above,what percentage of nonusers could still be considered potential customers?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Sporting News Baseball Yearbook Covers -Sporting News Baseball Yearbook uses 16 different covers featuring a baseball star from each of its regions in the United States.Four covers are shown above.This is an example of a(n)

Correct AnswerverifiedShow Answer

Which of the following is a basis used to segment U.S.organizational markets?

Correct AnswerverifiedShow Answer

Which marketing strategy does a firm use to sell a single product or service to multiple market segments?

Correct AnswerverifiedShow Answer

rehabilitation center wants to target women in their 20s who have received some permanent disability as the result of a skiing accident.In terms of the criteria used for selecting a target segment,this market would

Correct AnswerverifiedShow Answer

80/20 rule suggests that

Correct AnswerverifiedShow Answer

of the following are market segmentation strategies EXCEPT:

Correct AnswerverifiedShow Answer

Correct Answer
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The four general bases of segmentation a...
View Answer

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