Question 1

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.

Accepted Answer

A) True 
 B)False

Question 2

Firms pursuing a multipoint pricing strategy on an international scale will price low worldwide in an attempt to build global sales volume as rapidly as possible.

Accepted Answer

A) True 
 B)False

Question 3

Compare and contrast push strategies and pull strategies.

Accepted Answer

When developing its communications strat...

Question 4

The continuing persistence of _____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

Accepted Answer

A)   technological and industrial
B)   institutional and political
C)   cultural and economic
D)   GNP level and growth rateE) None of the above
F) C) and D)

Question 5

A push strategy makes sense when distribution channels are short.

Accepted Answer

A) True 
 B)False

Question 6

Other things being equal, the rate of new-product development seems to be greater in countries where:

Accepted Answer

A)   less money is spent on basic and applied R&D.
B)   consumers are affluent.
C)   underlying demand is weak.
D)   competition is mild.E) All of the above
F) C) and D)

Question 7

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because:

Accepted Answer

A)   firms typically have all of their R&D centers in the home country.
B)   commercialization means that the same version of a new product needs to be produced for all countries.
C)   firms typically do not have their R&D centers in the same country as their production facilities.
D)   commercialization may require different versions of a new product to be produced for various countries.E) A) and B)
F) C) and D)

Question 8

A(n)  _____ is one that is difficult for outsiders to access.

Accepted Answer

A)   concentrated retail system
B)   exclusive distribution channel
C)   private distribution channel
D)   fragmented retail systemE) A) and B)
F) B) and D)

Question 9

Products sell well when their attributes match consumer needs.

Accepted Answer

A) True 
 B)False

Question 10

The most important determinant of channel length is the degree to which a retail system is _____.

Accepted Answer

A)   concentrated
B)   fragmented
C)   decentralized
D)   globalizedE) C) and D)
F) A) and C)

Question 11

_____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

Accepted Answer

A)   Arbitrage
B)   Strategic pricing
C)   Price discrimination
D)   Market pricingE) A) and C)
F) All of the above

Question 12

Differences in _____ constrain the globalization of markets.

Accepted Answer

A)   technical standards
B)   measurement systems
C)   manufacturing processes
D)   government regulationsE) B) and C)
F) A) and D)

Question 13

If a marketer asks "Is the demand for the product among customers in the international market segments targeted similar to domestic demands?," what element of the marketing mix is being addressed?

Accepted Answer

A)   Product strategy
B)   Pricing strategy
C)   Distribution strategy
D)   Communication strategyE) All of the above
F) A) and B)

Question 14

Which of the following countries has a concentrated retail system?

Accepted Answer

A)   China
B)   United States
C)   Japan
D)   IndiaE) A) and D)
F) All of the above

Question 15

A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a _____.

Accepted Answer

A)   pull strategy
B)   push strategy
C)   standardized strategy
D)   localized strategyE) B) and C)
F) C) and D)

Question 16

What kind of retail systems do rural India and China have?

Accepted Answer

A)   Fragmented
B)   Direct
C)   Indirect
D)   ConcentratedE) All of the above
F) None of the above

Question 17

With a concentrated retail sector:

Accepted Answer

A)   a relatively large sales force is required.
B)   the orders generated from each sales call can be large.
C)   there are long channels of distribution.
D)   it is expensive for the firm to make contact with each individual retailer.E) B) and C)
F) A) and D)

Question 18

In a competitive market, prices have to be higher than in a market where the firm has a monopoly.

Accepted Answer

A) True 
 B)False

Question 19

The "Swiss Made" label has leveraged several watch-making companies (for example, TAG Heuer)  for decades now. This is an example of a ____ effect.

Accepted Answer

A)   linguistic
B)   country of origin
C)   noise
D)   culturalE) B) and D)
F) All of the above

Question 20

French wine, Italian clothes, and German luxury cars all benefit from _____.

Accepted Answer

A)   source effects
B)   noise levels
C)   cultural preferences
D)   cultural differencesE) A) and B)
F) A) and C)

Exam 18: Global Marketing and RD

The "Swiss Made" label has leveraged several watch-making companies (for example, TAG Heuer) for decades now. This is an example of a ____ effect.

Correct AnswerverifiedShow Answer

Firms pursuing a multipoint pricing strategy on an international scale will price low worldwide in an attempt to build global sales volume as rapidly as possible.

Correct AnswerverifiedShow Answer

If a marketer asks "Is the demand for the product among customers in the international market segments targeted similar to domestic demands?," what element of the marketing mix is being addressed?

Correct AnswerverifiedShow Answer

French wine, Italian clothes, and German luxury cars all benefit from _____.

Correct AnswerverifiedShow Answer

A push strategy makes sense when distribution channels are short.

Correct AnswerverifiedShow Answer

Differences in _____ constrain the globalization of markets.

Correct AnswerverifiedShow Answer

In a competitive market, prices have to be higher than in a market where the firm has a monopoly.

Correct AnswerverifiedShow Answer

What kind of retail systems do rural India and China have?

Correct AnswerverifiedShow Answer

The need to integrate R&D and marketing to adequately commercialize new technologies poses special problems in the international business because:

Correct AnswerverifiedShow Answer

With a concentrated retail sector:

Correct AnswerverifiedShow Answer

Concentrated retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.

Correct AnswerverifiedShow Answer

Products sell well when their attributes match consumer needs.

Correct AnswerverifiedShow Answer

_____ occurs when an individual or business capitalizes on a price differential for a firm's product between two countries by buying the product in the country where the price is low and reselling it in the country where prices are higher.

Correct AnswerverifiedShow Answer

Other things being equal, the rate of new-product development seems to be greater in countries where:

Correct AnswerverifiedShow Answer

Compare and contrast push strategies and pull strategies.

Correct AnswerverifiedWhen developing its communications strat...View AnswerShow Answer

The most important determinant of channel length is the degree to which a retail system is _____.

Correct AnswerverifiedShow Answer

Which of the following countries has a concentrated retail system?

Correct AnswerverifiedShow Answer

The continuing persistence of _____ differences between nations acts as a major brake on any trend toward global consumer tastes and preferences.

Correct AnswerverifiedShow Answer

A firm that depends more on mass media advertising to communicate the marketing message to potential consumers is using a _____.

Correct AnswerverifiedShow Answer

A(n) _____ is one that is difficult for outsiders to access.

Correct AnswerverifiedShow Answer

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When developing its communications strat...
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