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Exam 7: Consumer Behaviour

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Question 1

Multiple Choice

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Perth Research Associates is seeking to measure the lifestyles of its current and potential markets. The company will most likely use which of the following?

A) sociometrics
B) ethnographics
C) psychographics
D) econometrics
E) pychometrics

F) C) and E)
G) B) and D)

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Question 2

True/False

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The buyer of a product is always the initiator and influencer.

A) True
B) False

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Question 3

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Buyers pass through the same stages of the buyer decision process regardless of whether the purchase reflects high or low involvement.

Briefly describe the various roles a person may play in the buying decision process. Which role(s) would be of greatest significance to the marketer? What practical problems would the marketer face in attempting to use this model?

Learning describes changes in an individual's behaviour arising from experience.

According to Maslow's hierarchy of needs, the LEAST pressing need is:

Culture is BEST defined as:

A group that serves as a direct or indirect point of comparison in forming a person's attitudes or behaviour is known as a(n) :

After watching television for three hours per day as part of a research study, a respondent was asked to list the ads that he had seen. He could only list two ads, both of which were promoting sporty cars. This response is best explained as an example of selective:

The discomfort sometimes felt following a purchase is known as:

Jacob's girlfriend has been throwing out hints that she wants a cat as a birthday present. She did not specify a breed. Jacob has never bought a cat before and can't tell the difference among a Manx, a Himalayan, or a Persian. To Jacob, a cat is a cat even if it does cost $200, as do the pedigree cats he finds at the pet store. Jacob buys the first cat he sees that isn't making a lot of racket. Jacob engages in ____behaviour.

When consumers make purchase decisions about products that are expensive, risky and/or important to them, consumers are said to be making which type of decision?

Ben's girlfriend comments that his facial skin is a bit dry, prompting Ben to consider using a moisturiser. However, Ben knows very little about skincare products, so he asks his mother to purchase a good quality brand for him to use. Ben's mother is acting as which of the following?

Briefly outline each of the stages of the buyer decision process. Be sure to give a brief description of each stage.

According to a study reported in your text, a brand's personality consists of a number of specific traits. Which of the following is NOT one of the traits reported in this study?

People who, because of their special skills, knowledge, personality or other characteristics, exert influence on others are known as:

The fact that information will be lost on people who are not in the market for a product for which they may receive information means that marketers must work hard to overcome selective exposure.

Society's relatively permanent and ordered divisions whose members share similar values, interests and behaviours are known as a(n) :

In low- involvement purchases, consumers often skip or reverse some of the stages of the:

The tendency for people to remember good points made about a brand they like and forget good points made about competing brands is known as: