Question 1

_____ is best described as a group of activities designed to expedite transactions by creating,distributing,pricing,and promoting goods,services,and ideas.

Accepted Answer

A)  Auditing
B)  Marketing
C)  Recruiting
D)  Bootstrapping
E)  BrainstormingF) A) and B)
G) C) and E)

Question 2

Which of the following factors should be the driver of marketing strategy?

Accepted Answer

A)  Medium of communication
B)  Customers
C)  Sellers
D)  Medium of transportation
E)  PromotersF) C) and D)
G) B) and E)

Question 3

True Pharmaceuticals manufactures and sells a variety of drugs for a large market consisting of people of different genders,ages,educational backgrounds,lifestyles,geographic locations,and income levels.It assumes that all buyers have similar medical needs and wants.In this scenario,True Pharmaceuticals is most likely demonstrating a _____ to marketing.

Accepted Answer

A)  niche-market approach
B)  total-market approach
C)  concentration approach
D)  differentiated-market approach
E)  multi-segment approachF) B) and C)
G) B) and E)

Question 4

The exchange process is expedited through:

Accepted Answer

A)  branding.
B)  storing.
C)  grading.
D)  buying.
E)  selling.F) B) and C)
G) A) and E)

Question 5

_____ are a set of expectations for individuals based on some position they occupy.

Accepted Answer

A)  Social classes
B)  Social roles
C)  Reference groups
D)  Market segments
E)  Functional teamsF) B) and C)
G) C) and E)

Question 6

Electronica Inc.is a mobile phone retailer who sells smartphones to high school students at easily affordable prices.The company has one marketing strategy for the entire market of high school students and focuses all its efforts on this one segment.In this scenario,Electronica Inc.is most likely using the _____ for marketing its smartphones.

Accepted Answer

A)  total-market approach
B)  differentiated approach
C)  multi-segment approach
D)  concentration approach
E)  mass market approachF) All of the above
G) B) and C)

Question 7

During the first half of the 20th century,businesspeople viewed _____ as the primary means of increasing profits.

Accepted Answer

A)  production
B)  promotion
C)  sales
D)  marketing
E)  value creationF) C) and D)
G) B) and D)

Question 8

Den Inc.,a firm dealing with fashion clothing,is contemplating whether to sell its products in brick and mortar stores or to sell them at its online store.To which of the following elements in the marketing mix does this decision most closely relate?

Accepted Answer

A)  Price
B)  Process
C)  Promotion
D)  Product
E)  PlaceF) B) and E)
G) A) and E)

Question 9

When a packer in the frozen foods section of a grocery store labels a meat steak with little or no fat as "AA" and another meat steak with more fat as "AB," the packer is primarily engaging in the marketing function of _____.

Accepted Answer

A)  buying
B)  grading
C)  scoring
D)  storing
E)  financingF) B) and E)
G) All of the above

Question 10

Which of the following is an ineffective practice to follow while implementing the marketing concept?

Accepted Answer

A)  Using the customer's perception of value as the ultimate measure of work performance
B)  Striking a balance between achieving organizational objectives and satisfying customers
C)  Adopting a product orientation instead of a consumer orientation to deliver the right good or service
D)  Involving the entire organization instead of only the marketing department in achieving customer satisfaction
E)  Adapting products and services according to the changing consumer needs and wantsF) B) and E)
G) All of the above

Question 11

_____ is the integrated,accepted pattern of human behavior,including thought,speech,beliefs,actions,and artifacts.

Accepted Answer

A)  Attitude
B)  Social role
C)  Social class
D)  Culture
E)  Self-efficacyF) C) and D)
G) A) and E)

Question 12

A _____ is a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

Accepted Answer

A)  marketing strategy
B)  contingency plan
C)  market evaluation
D)  mission statement
E)  SWOT analysisF) None of the above
G) A) and B)

Question 13

_____ is the process of moving products from the seller to the buyer.

Accepted Answer

A)  Selling
B)  Transporting
C)  Grading
D)  Storing
E)  BuyingF) C) and E)
G) A) and B)

Question 14

Due to the increasing purchasing power and per capita income of the population of United Nombavia,True Couture Inc.decided to launch its premium line of clothing and bags in the country.Which of the following environmental forces primarily influenced True Couture Inc.'s decision?

Accepted Answer

A)  Technological forces
B)  Legal forces
C)  Religious forces
D)  Political forces
E)  Economic forcesF) A) and E)
G) C) and E)

Question 15

In the _____,the marketer aims its marketing efforts at two or more segments,developing a marketing strategy for each.

Accepted Answer

A)  niche approach
B)  concentration approach
C)  total-market approach
D)  multi-segment approach
E)  mass-marketing approachF) A) and D)
G) A) and C)

Question 16

Which of the following bases for market segmentation pertains to some characteristic of the consumer's actions toward the product-a characteristic that commonly involves some aspect of product use?

Accepted Answer

A)  Demographic
B)  Psychographic
C)  Geographic
D)  Behavioristic
E)  EthnographicF) A) and D)
G) B) and E)

Question 17

Buying behavior includes the behavior of both consumers purchasing products for personal or household use as well as organizations buying products for business use.

Accepted Answer

A) True 
 B)False

Question 18

Kemmen Foods,a company that manufactures and sells breakfast cereals,has customized its cereal flavors to suit different lifestyles,personal tastes,and age groups.For example,it makes organic cereals for its health-conscious customers and colorful cereals with cartoon characters for children.Which of the following market segment approaches is Kemmen Foods using in this scenario?

Accepted Answer

A)  Niche market approach
B)  Mass market approach
C)  Total-market approach
D)  Concentration approach
E)  Multi-segment approachF) A) and B)
G) B) and E)

Question 19

In the context of the marketing concept,which is the first step that a business must take?

Accepted Answer

A)  Develop durable goods.
B)  Find out what consumers desire.
C)  Produce innovative products.
D)  Promote new products.
E)  Build a brand name.F) B) and E)
G) A) and E)

Question 20

Ferava Inc.is a company that markets its products-luxury wristwatches-exclusively to high-income individuals and celebrities.Thus,high-income individuals and celebrities are most likely Ferava Inc.'s _____.

Accepted Answer

A)  total market
B)  control group
C)  reference group
D)  target market
E)  secondary marketF) A) and B)
G) A) and C)

Exam 11: Customer-Driven Marketing

When a packer in the frozen foods section of a grocery store labels a meat steak with little or no fat as "AA" and another meat steak with more fat as "AB," the packer is primarily engaging in the marketing function of _____.

Correct Answer
verified

_____ is the integrated,accepted pattern of human behavior,including thought,speech,beliefs,actions,and artifacts.

Correct Answer
verified

Which of the following factors should be the driver of marketing strategy?

Correct Answer
verified

Buying behavior includes the behavior of both consumers purchasing products for personal or household use as well as organizations buying products for business use.

Correct Answer
verified

Ferava Inc.is a company that markets its products-luxury wristwatches-exclusively to high-income individuals and celebrities.Thus,high-income individuals and celebrities are most likely Ferava Inc.'s _____.

Correct Answer
verified

Correct Answer
verified

A _____ is a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

Correct Answer
verified

During the first half of the 20^th century,businesspeople viewed _____ as the primary means of increasing profits.

Correct Answer
verified

In the context of the marketing concept,which is the first step that a business must take?

Correct Answer
verified

Due to the increasing purchasing power and per capita income of the population of United Nombavia,True Couture Inc.decided to launch its premium line of clothing and bags in the country.Which of the following environmental forces primarily influenced True Couture Inc.'s decision?

Correct Answer
verified

Correct Answer
verified

_____ is the process of moving products from the seller to the buyer.

Correct Answer
verified

Which of the following is an ineffective practice to follow while implementing the marketing concept?

Correct Answer
verified

Which of the following bases for market segmentation pertains to some characteristic of the consumer's actions toward the product-a characteristic that commonly involves some aspect of product use?

Correct Answer
verified

In the _____,the marketer aims its marketing efforts at two or more segments,developing a marketing strategy for each.

Correct Answer
verified

_____ is best described as a group of activities designed to expedite transactions by creating,distributing,pricing,and promoting goods,services,and ideas.

Correct Answer
verified

The exchange process is expedited through:

Correct Answer
verified

Den Inc.,a firm dealing with fashion clothing,is contemplating whether to sell its products in brick and mortar stores or to sell them at its online store.To which of the following elements in the marketing mix does this decision most closely relate?

Correct Answer
verified

_____ are a set of expectations for individuals based on some position they occupy.

Correct Answer
verified

Correct Answer
verified

Exam 11: Customer-Driven Marketing

When a packer in the frozen foods section of a grocery store labels a meat steak with little or no fat as "AA" and another meat steak with more fat as "AB," the packer is primarily engaging in the marketing function of _____.

Correct AnswerverifiedShow Answer

_____ is the integrated,accepted pattern of human behavior,including thought,speech,beliefs,actions,and artifacts.

Correct AnswerverifiedShow Answer

Which of the following factors should be the driver of marketing strategy?

Correct AnswerverifiedShow Answer

Buying behavior includes the behavior of both consumers purchasing products for personal or household use as well as organizations buying products for business use.

Correct AnswerverifiedShow Answer

Ferava Inc.is a company that markets its products-luxury wristwatches-exclusively to high-income individuals and celebrities.Thus,high-income individuals and celebrities are most likely Ferava Inc.'s _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A _____ is a plan of action for developing,pricing,distributing,and promoting products that meet the needs of specific customers.

Correct AnswerverifiedShow Answer

During the first half of the 20th century,businesspeople viewed _____ as the primary means of increasing profits.

Correct AnswerverifiedShow Answer

In the context of the marketing concept,which is the first step that a business must take?

Correct AnswerverifiedShow Answer

Due to the increasing purchasing power and per capita income of the population of United Nombavia,True Couture Inc.decided to launch its premium line of clothing and bags in the country.Which of the following environmental forces primarily influenced True Couture Inc.'s decision?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

_____ is the process of moving products from the seller to the buyer.

Correct AnswerverifiedShow Answer

Which of the following is an ineffective practice to follow while implementing the marketing concept?

Correct AnswerverifiedShow Answer

Which of the following bases for market segmentation pertains to some characteristic of the consumer's actions toward the product-a characteristic that commonly involves some aspect of product use?

Correct AnswerverifiedShow Answer

In the _____,the marketer aims its marketing efforts at two or more segments,developing a marketing strategy for each.

Correct AnswerverifiedShow Answer

_____ is best described as a group of activities designed to expedite transactions by creating,distributing,pricing,and promoting goods,services,and ideas.

Correct AnswerverifiedShow Answer

The exchange process is expedited through:

Correct AnswerverifiedShow Answer

Den Inc.,a firm dealing with fashion clothing,is contemplating whether to sell its products in brick and mortar stores or to sell them at its online store.To which of the following elements in the marketing mix does this decision most closely relate?

Correct AnswerverifiedShow Answer

_____ are a set of expectations for individuals based on some position they occupy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

During the first half of the 20^th century,businesspeople viewed _____ as the primary means of increasing profits.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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