Question 1

Advertising is direct,two-way communication with buyers and potential buyers.

Accepted Answer

A) True 
 B)False

Question 2

Products such as furniture,audio equipment,bicycles,and clothing are generally classified as:

Accepted Answer

A)  convenience products.
B)  specialty products.
C)  capital products.
D)  luxury products.
E)  shopping products.F) All of the above
G) B) and E)

Question 3

The role of _____ is to communicate with individuals,groups,and organizations to facilitate an exchange directly or indirectly.

Accepted Answer

A)  branding
B)  promotion
C)  pricing
D)  distribution
E)  merchandisingF) A) and B)
G) B) and E)

Question 4

Sporting goods are an example of:

Accepted Answer

A)  convenience products.
B)  shopping products.
C)  specialty products.
D)  generic products.
E)  difficult-to-obtain products.F) A) and C)
G) All of the above

Question 5

LCG Inc.,a mobile manufacturing company,is launching its new product in the market.The managers at LCG want to price the product in a way that would enable the company to recover the investments made toward developing the product.Which pricing strategy would be most effective for LCG Inc.?

Accepted Answer

A)  Price skimming
B)  Price comparing
C)  Odd pricing
D)  Reference pricing
E)  Price discountingF) A) and D)
G) C) and D)

Question 6

Which of the following promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

Accepted Answer

A)  Publicity
B)  Advertising
C)  Personal selling
D)  Sales promotion
E)  PackagingF) All of the above
G) A) and E)

Question 7

Services are usually distributed through _____ marketing channels.

Accepted Answer

A)  Channel B
B)  Channel E
C)  Channel D
D)  Channel C
E)  Channel AF) B) and D)
G) B) and C)

Question 8

Colors,a company manufacturing cosmetics and body care products,offers retailers a special incentive to carry its new line of shower gels and body lotions.Which of the following promotion strategies is being used by Colors in this scenario?

Accepted Answer

A)  Pull strategy
B)  Advertising
C)  Publicity
D)  Integrated marketing communications
E)  Push strategyF) C) and D)
G) A) and E)

Question 9

The perceived value of a product by consumers is an important consideration when pricing that product.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following distribution channels would most likely be used for fruits and vegetables sold at a roadside stand or farmer's markets?

Accepted Answer

A)  Agent to wholesaler to retailer
B)  Producer to consumer
C)  Retailer to consumer
D)  Merchant to wholesaler
E)  Middleman to producerF) None of the above
G) C) and E)

Question 11

Personal selling to marketing channel members indicates a _____.

Accepted Answer

A)  test-marketing strategy
B)  push strategy
C)  pull strategy
D)  positioning strategy
E)  pricing strategyF) A) and E)
G) A) and D)

Question 12

Which of the following types of consumer marketing channel is used for products such as college textbooks,automobiles,and appliances?

Accepted Answer

A)  Channel A
B)  Channel B
C)  Channel C
D)  Channel D
E)  Channel EF) A) and D)
G) B) and E)

Question 13

Peanut butter is an example of a:

Accepted Answer

A)  generic product.
B)  private distributor brand.
C)  shopping product.
D)  brand name.
E)  specialty product.F) B) and D)
G) C) and E)

Question 14

Which of the following stages of the product development process assesses a product's compatibility in the market?

Accepted Answer

A)  Idea development
B)  Business analysis
C)  Test marketing
D)  Commercialization
E)  Idea screeningF) A) and D)
G) A) and C)

Question 15

_____ creates time and place utility by making products available when they are wanted,with adequate service and at minimum cost.

Accepted Answer

A)  Commercialization
B)  Operationalization
C)  Physical distribution
D)  Selective distribution
E)  DepartmentalizationF) None of the above
G) B) and D)

Question 16

Which of the following steps of personal selling is associated with identifying potential buyers of a product?

Accepted Answer

A)  Approaching
B)  Prospecting
C)  Presenting
D)  Handling objections
E)  Following upF) C) and E)
G) D) and E)

Question 17

_____ is the most flexible of the promotional methods.

Accepted Answer

A)  Publicity
B)  Advertising
C)  Packaging
D)  Sales promotion
E)  Personal sellingF) B) and C)
G) All of the above

Question 18

Which of the following types of consumer marketing channel is used for the distribution of products like refrigerators,televisions,soft drinks,cigarettes,clocks,watches,and office products?

Accepted Answer

A)  Channel A
B)  Channel D
C)  Channel C
D)  Channel B
E)  Channel EF) A) and B)
G) A) and C)

Question 19

7-UP,Cherry 7-UP Antioxidant,and Diet 7-UP are products in Dr.Pepper Snapple Group's:

Accepted Answer

A)  7-UP product line.
B)  7-UP marketing mix.
C)  7-UP product position.
D)  7-UP product width.
E)  7-UP product innovation.F) A) and D)
G) All of the above

Question 20

_____ is the full introduction of a complete marketing strategy and the launch of a product.

Accepted Answer

A)  Idea development
B)  Product development
C)  Commercialization
D)  Test marketing
E)  Idea screeningF) A) and B)
G) A) and E)

Exam 12: Dimensions of Marketing Strategy

Which of the following types of consumer marketing channel is used for the distribution of products like refrigerators,televisions,soft drinks,cigarettes,clocks,watches,and office products?

Correct AnswerverifiedShow Answer

The perceived value of a product by consumers is an important consideration when pricing that product.

Correct AnswerverifiedShow Answer

Which of the following stages of the product development process assesses a product's compatibility in the market?

Correct AnswerverifiedShow Answer

Services are usually distributed through _____ marketing channels.

Correct AnswerverifiedShow Answer

Personal selling to marketing channel members indicates a _____.

Correct AnswerverifiedShow Answer

The role of _____ is to communicate with individuals,groups,and organizations to facilitate an exchange directly or indirectly.

Correct AnswerverifiedShow Answer

Advertising is direct,two-way communication with buyers and potential buyers.

Correct AnswerverifiedShow Answer

_____ is the full introduction of a complete marketing strategy and the launch of a product.

Correct AnswerverifiedShow Answer

7-UP,Cherry 7-UP Antioxidant,and Diet 7-UP are products in Dr.Pepper Snapple Group's:

Correct AnswerverifiedShow Answer

Which of the following steps of personal selling is associated with identifying potential buyers of a product?

Correct AnswerverifiedShow Answer

_____ is the most flexible of the promotional methods.

Correct AnswerverifiedShow Answer

Products such as furniture,audio equipment,bicycles,and clothing are generally classified as:

Correct AnswerverifiedShow Answer

_____ creates time and place utility by making products available when they are wanted,with adequate service and at minimum cost.

Correct AnswerverifiedShow Answer

Which of the following types of consumer marketing channel is used for products such as college textbooks,automobiles,and appliances?

Correct AnswerverifiedShow Answer

Sporting goods are an example of:

Correct AnswerverifiedShow Answer

Which of the following promotion mix variables is best for promoting expensive products with specialized uses,such as houses?

Correct AnswerverifiedShow Answer

Peanut butter is an example of a:

Correct AnswerverifiedShow Answer

Which of the following distribution channels would most likely be used for fruits and vegetables sold at a roadside stand or farmer's markets?

Correct AnswerverifiedShow Answer

LCG Inc.,a mobile manufacturing company,is launching its new product in the market.The managers at LCG want to price the product in a way that would enable the company to recover the investments made toward developing the product.Which pricing strategy would be most effective for LCG Inc.?

Correct AnswerverifiedShow Answer

Colors,a company manufacturing cosmetics and body care products,offers retailers a special incentive to carry its new line of shower gels and body lotions.Which of the following promotion strategies is being used by Colors in this scenario?

Correct AnswerverifiedShow Answer

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