Question 1

Nestlé and General Mills have __________ to distribute General Mills products like Cheerios in about 130 markets worldwide.

Accepted Answer

A)  multichannel distribution
B)  a direct marketing channel
C)  a cooperative distribution channel
D)  a strategic channel alliance
E)  a dual distribution agreementF) A) and C)
G) A) and D)

Question 2

Cessna is considered the volume leader in the executive-jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Accepted Answer

A)  does not fall under the jurisdiction of any federal regulatory agency.
B)  has eliminated economies of scale.
C)  owns several of the entities that would make up the traditional marketing channel.
D)  has achieved a high level of social responsibility.
E)  uses outsourcing for all component parts and materials.F) C) and D)
G) A) and B)

Question 3

Selective distribution refers to

Accepted Answer

A)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
B)  the distribution of products or services in markets where there are currently no other competitors.
C)  the distribution of products or services where the producer owns the entire channel of distribution.
D)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) A) and E)
G) B) and D)

Question 4

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Accepted Answer

A)  intensive distribution
B)  extensive distribution
C)  selective distribution
D)  concentrated distribution
E)  exclusive distributionF) A) and C)
G) A) and E)

Question 5

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n) __________ supply chain to meet these requirements.

Accepted Answer

A)  integrated
B)  efficient
C)  harmonized
D)  responsive
E)  multi-tieredF) B) and E)
G) A) and E)

Question 6

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Accepted Answer

A)  retailers.
B)  brokers.
C)  ultimate consumers.
D)  wholesalers.
E)  agents.F) A) and B)
G) None of the above

Question 7

There are four types of franchising arrangements.List the systems and provide a brief description of each.

Accepted Answer

There are four types of popular franchis...

Question 8

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Accepted Answer

A)  had its suppliers perform all materials handing activities.
B)  authorized its suppliers to eliminate as many wholesaling functions as possible from the supply chain.
C)  used a system in which its suppliers determined the product amount and assortment that should be in stock.
D)  authorized the use of distribution centers to provide quicker customer response times.
E)  balanced its total logistics cost by eliminating the convenience service factor.F) A) and B)
G) A) and E)

Question 9

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as a(n)

Accepted Answer

A)  indirect channel.
B)  direct channel.
C)  facilitated channel.
D)  customer-service channel.
E)  truck-jobber channel.F) None of the above
G) B) and D)

Question 10

Logistics management refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements.
B)  the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers.
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
D)  systems that are designed to reduce a retailer's lead time for receiving merchandise,which then lowers a retailer's inventory investment,improves customer service levels,and reduces logistics expense.
E)  proprietary computer and telecommunication technologies to exchange electronic invoices,payments,and information among suppliers,manufacturers,and retailers.F) B) and C)
G) A) and B)

Question 11

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as __________.

Accepted Answer

A)  distributor dissension
B)  marketing channel discord
C)  partnership divergence
D)  channel conflict
E)  channel dissonanceF) C) and D)
G) None of the above

Question 12

Which of the following products or services must be provided by traditional and NOT 
by electronic marketing channels?

Accepted Answer

A)  car rental reservations
B)  software
C)  healthcare
D)  music
E)  educationF) B) and D)
G) B) and E)

Question 13

The word cost-effective as it relates to the definition of logistics management implies that

Accepted Answer

A)  while it is important to drive down logistics costs,all channel members must equally benefit financially or the chain will not function effectively.
B)  speed of delivery must be measured against increased savings.
C)  while it is important to drive down logistics costs,customer buying requirements must be a part of the equation.
D)  the need for multiple carriers always results in lower profit margins and therefore should be avoided.
E)  the choice of intermediaries should be made on their ability to perform their tasks efficiently even if additional costs must be passed on to the consumer.F) A) and C)
G) A) and B)

Question 14

The objective of information and logistics management in a supply chain is to deliver the appropriate level of customer service while

Accepted Answer

A)  minimizing logistics costs.
B)  maximizing distribution outlets.
C)  maximizing profits.
D)  maximizing supply chain membership.
E)  maximizing supply chain cooperation.F) C) and D)
G) A) and C)

Question 15

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Accepted Answer

A)  service-sponsored retail system
B)  administered cooperative system
C)  retailer-sponsored cooperative
D)  manufacturer-sponsored cooperative
E)  wholesaler-sponsored voluntary chainF) C) and E)
G) C) and D)

Question 16

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains always use the least expensive mode of transportation possible.
C)  Responsive supply chains rely on large inventory warehouses.
D)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.
E)  Responsive supply chains rely heavily on information technology.F) B) and E)
G) D) and E)

Question 17

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,the BC is a(n) __________.

Accepted Answer

A)  ultimate consumer
B)  manufacturer
C)  wholesaler
D)  retailer
E)  distributorF) A) and B)
G) A) and E)

Question 18

Reverse logistics refers to

Accepted Answer

A)  the collection of used goods donated from to nonprofit organizations by ultimate consumers to be restored,cleaned,repaired,and resold back to ultimate consumers.
B)  deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit.
C)  the process of reclaiming recyclable and reusable materials,returns,and reworks from the point-of-consumption or use for repair,remanufacturing,redistribution,or disposal.
D)  organizing a cost-effective flow of raw materials,in-process inventory,finished goods,and related information from point of origin to point of consumption to satisfy customer requirements.
E)  the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses.F) D) and E)
G) B) and C)

Question 19

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

A)  understand the environment
B)  consider the legal consequences
C)  understand the supply chain
D)  understand the marketing strategy
E)  understand the company's goalsF) None of the above
G) B) and E)

Question 20

The General Mills-Nestlé strategic channel alliance

Accepted Answer

A)  increased the ready-to-eat cereal worldwide market share of these companies.
B)  decreased the ready-to-eat cereal worldwide market share of these companies.
C)  increased the ready-to-eat cereal market abroad and decreased General Mills' ready-to-eat cereal market in the U.S.
D)  served as a model for Post Cereal and Weetabix,a British firm.
E)  resulted in a lawsuit from Kellogg's,the global leader in the ready-to-eat cereal market for unfair trade practices.F) A) and E)
G) A) and D)

Exam 12: Managing Marketing Channels and Supply Chains

Cessna is considered the volume leader in the executive-jet market.It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct AnswerverifiedShow Answer

The objective of information and logistics management in a supply chain is to deliver the appropriate level of customer service while

Correct AnswerverifiedShow Answer

Which of the following products or services must be provided by traditional and NOT by electronic marketing channels?

Correct AnswerverifiedShow Answer

The word cost-effective as it relates to the definition of logistics management implies that

Correct AnswerverifiedShow Answer

When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals,it is referred to as __________.

Correct AnswerverifiedShow Answer

Because its customers desire rapid delivery and a wide variety of customizable products,Dell made a conscious decision to use a(n) __________ supply chain to meet these requirements.

Correct AnswerverifiedShow Answer

Selective distribution refers to

Correct AnswerverifiedShow Answer

The General Mills-Nestlé strategic channel alliance

Correct AnswerverifiedShow Answer

Reverse logistics refers to

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Ace Hardware is a national __________ that allows its members,retailers of paint and hardware products,to concentrate their buying power through wholesalers and more importantly plan collaborative promotional and pricing activities.

Correct AnswerverifiedShow Answer

Logistics management refers to

Correct AnswerverifiedShow Answer

Nestlé and General Mills have __________ to distribute General Mills products like Cheerios in about 130 markets worldwide.

Correct AnswerverifiedShow Answer

Schwan's Sales Enterprises of Marshall,Minnesota,markets a full line of frozen foods in 49 states and parts of Canada using door-to-door salespeople who sell from its refrigerated trucks.This particular method of distribution is referred to as a(n)

Correct AnswerverifiedShow Answer

Your best friend just bought a longboard at BC Surf & Sport.In terms of the marketing channel,the BC is a(n) __________.

Correct AnswerverifiedShow Answer

There are four types of franchising arrangements.List the systems and provide a brief description of each.

Correct AnswerverifiedThere are four types of popular franchis...View AnswerShow Answer

At the end of a recent year,Solectron,a big Milpitas,California,electronics contractor,made half of its purchases under vendor-managed inventory programs.Solectron

Correct AnswerverifiedShow Answer

The choice of a supply chain involves three steps: (1) understand the customer; (2) __________; and (3) harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

A level of distribution density whereby only one retailer in a geographical area carries the firm's products is referred to as __________.

Correct AnswerverifiedShow Answer

Establishments primarily engaged in selling grain and small farm products to retail feed stores would be classified as

Correct AnswerverifiedShow Answer

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